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Cognitive performance enhancers feature amino acids, like stress-reducing l-theanine and the happy booster, phenylethylamine (Awakened Alchemy), brain-protecting omega 3s, uber-honey, and chewable coffee suplements mixed into a concoction that sells and works more importantly is getting the attention of serious money investors.

The masses are flocking to gobble it up already, and 2018 is going to be right there. Brain health was a $2.3 billion dollar business in 2015, and is projected to be worth $11.6 billion by 2024. Companies have secured millions in funding to help nourish your mind way beyond the norm. Some say it is a “natural progression of the wellness movement,” says Columbia University psychiatrist and Well+Good Council member, Drew Ramsey, MD. “The brain runs the show. Mood, focus, creativity, and confidence are all brain phenomena,” he says.

It is apparent that this new movement is a race much like what the scientist have been saying, that we don’t use all of the brain’s capacity unless we enhance it. I guess, another pill for another race. The question is, just how safe is it?

Since the infamous portrayal of Eddie Morra by Bradley Cooper in the “pill” movie, Limitless, it all has gotten crazier. The intensity of this race is on, and the high-tech times we live in now, will only get, more tech.