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California’s Cruelty-Free Cosmetics Act

The state of California just made a major eco-friendly beauty move by introducing a new cruelty-free cosmetics bill. Brands have until 2020 to make the switch if they haven’t done so already to comply.

With no argument though, cruelty-free makeup are fast becoming the standard for all beauty products anyway. But standard is not everyone. According to a new bill that would ban any beauty brands that still use animal testing.

Spearheaded by Senator Cathleen Galigiana, the California Cruelty-Free Cosmetics Act (officially dubbed SB 1249) proposes a ban on any cosmetics that are tested on animals. The bill is supported by Cruelty Free International and cruelty-free beauty pioneers Lush Cosmetics.

If passed, it would “make it unlawful for any cosmetic manufacturer to knowingly import or sell any cosmetic, including personal hygiene products such as deodorant, shampoo, or conditioner, in California if the final product or any component of the product was tested on animals after Jan. 1, 2020,” according to a statement from the Senator’s office.

In other words, if the bill passes, some major beauty brands could disappear from Californian shelves unless they clean up their product development.